Top 5 Photo and Video Apps in South Africa Q1 2023

During the first quarter of 2023, the Photo and Video category in South Africa experienced notable activity across the top five apps on a unified platform. Here’s a detailed look at the performance metrics for these apps, based on data from Sensor Tower.

YouTube: Watch, Listen, Stream maintained a consistent weekly download rate, starting at around 37K downloads in late December and fluctuating slightly before ending the quarter at approximately 34.8K downloads. The app's weekly revenue peaked at the end of January with roughly $32.8K and showed a slight decline towards the end of March, settling around $28.5K. Active user numbers remained robust, averaging around 17.7M weekly, indicating stable user engagement.

Canva: Design, Art & AI Editor saw a varied trend in weekly downloads, starting at 10.7K and peaking at 14.8K in the first week of January. By the end of March, downloads slightly decreased to about 12.4K. Revenue for Canva showed some fluctuation, with a notable increase to $21K in late January and stabilizing around $20K by the end of the quarter. Active users remained relatively steady, averaging around 200K weekly.

Google Photos: Backup & Edit experienced a steady climb in weekly downloads, starting at 10.2K and reaching 12.6K by the end of March. The app's revenue fluctuated, peaking at around $6.8K in late February and ending the quarter at approximately $5.8K. Active users saw a slight decline from 8.1M at the start of the quarter to around 7.4M by the end of March.

FaceApp: Perfect Face Editor had a relatively stable number of weekly downloads, starting at 3.4K and concluding Q1 at around 3.3K. Revenue for FaceApp showed a peak of $8.9K in late December, with fluctuations throughout the quarter, ending at roughly $7.9K. The app's active user count remained steady, averaging around 34K weekly.

Splice - Video Editor & Maker experienced modest download numbers, beginning at 1.4K in early January and ending the quarter at around 1.1K. The app's revenue saw little fluctuation, maintaining around $3.6K weekly. Active users also exhibited consistent numbers, averaging around 6.6K throughout the quarter.

These insights from Sensor Tower highlight the dynamic nature of user engagement and revenue trends for top photo and video apps in South Africa. For more detailed analytics and insights, visit Sensor Tower.